Magnitude Software Acquires Global Visionary in SAP Data Management: Innowera

Sixth Acquisition Expands Magnitude’s Presence in the SAP Market; Adds Mobile and Email SAP Data Solutions to Portfolio

AUSTIN, Texas – December 20, 2017 – Magnitude Software, Inc., a leader in delivering business insights for organizations with increasingly fragmented application and data environments, today announced its second acquisition this quarter: Innowera, a global software provider that enables users to more efficiently manage SAP processes and workflows for productivity and data management. This acquisition immediately expands Magnitude’s portfolio of solutions in the SAP marketplace, provides access to additional target users in the Office of Finance, and complements key solutions including Magnitude SourceConnect for SAP, Magnitude RapidDecision and Magnitude Connectivity solutions.

“Our mission is to enable our customers to derive data-driven insights that yield real business results while reducing time to market and maximizing productivity. Nowhere is this more impactful than within ERP systems, and specifically, SAP,” said Chris Ney, Chairman and CEO of Magnitude Software. “Together, Innowera and Magnitude deliver solutions that unify the enterprise across increasingly fragmented application environments, including simplifying critical data access, management and visibility for SAP users that traditionally required complex programming with limited results.”

“Joining an experienced, customer-focused company like Magnitude will enable us to scale our go-to-market initiatives, expedite our product roadmap and more effectively serve our loyal, global customer base,” said Mickey Shah, Founder and Chief Solutions Architect of Innowera. “The strength of Magnitude’s development team will also benefit our solutions as we leverage technical synergies across the portfolio to further enhance the SAP user experience.”

One of the largest global ERP providers, and the leader in enterprise information management based on revenue according to Gartner, SAP represents a significant market opportunity for the combined solutions of Magnitude and Innowera. The collective portfolio will facilitate faster, more accurate reporting and analytics across customers’ disparate application environments.

Magnitude has in-market solutions to maximize the productivity of SAP users, including Magnitude SourceConnect for SAP, which was co-innovated with SAP. Magnitude SourceConnect enables fast, low-cost, low-risk implementations of Central Finance by streamlining the data ingest process from non-SAP and SAP sources. Innowera expands Magnitude’s SAP capabilities by enabling users to interact with SAP faster and more easily using mediums such as email and mobile, a competitive differentiator. Targeted at non-technical business users, Innowera automates SAP transactions for those users, providing accurate and seamless connectivity between SAP and Excel with built-in compatibility to thousands of SAP workflows. Additionally, Innowera provides governance for managing SAP business processes across a wide range of adjacent applications including Excel, SharePoint, and Salesforce, among others.

For more information, please read the Acquisition FAQ and Chris Ney’s blog post.

About Innowera

Innowera is a leading global software provider that empowers SAP users with agile data management and productivity tools. Innowera is based in Irving, Texas, USA and maintains presence through reseller and distribution channels in Europe, Africa, Asia-Pacific, and Latin America. Innowera is an SAP Certified Netweaver Gateway Integration Solutions Partner.

Innowera prides itself as an inventor and visionary in the SAP Data Management space. Our customers consider us as their partners – not just another software vendor. Innowera makes SAP easier for users on all levels of business by simplifying complex problems and driving efficiencies with automation. Innowera’s Process Runner dramatically reduces the total cost of ownership (TCO) of SAP systems by enabling business and IT users. For more information, please visit www.innowera.com .

About Magnitude Software

Magnitude Software leads the way in delivering corporate insights for digital transformation with solutions that tackle the growing problem of data fragmentation in organizations of all sizes. Magnitude’s portfolio of products includes: pervasive connectivity, master data management (MDM), product information management (PIM) for digital commerce, and pre-packaged analytics solutions for corporate performance management (CPM). For hundreds of thousands of users around the globe, the Company’s software and solutions drive real business results while reducing operational cost and risk. For more information, please visit www.magnitude.com .

Frequently Asked Questions: Magnitude’s Acquisition of Innowera

Why did Magnitude Software acquire Innowera?

Magnitude’s acquisition of Innowera – its second acquisition this quarter – expands its portfolio of solutions in the SAP marketplace and aligns with its commitment to unifying the enterprise where disparate applications result in increasing data fragmentation. One of the largest global ERP providers with a 23% market share, and the leader in enterprise information management based on revenue according to Gartner, SAP is a dominant solution provider representing a significant market opportunity for both Magnitude and Innowera. Additionally, Innowera will broaden Magnitude’s direct access to users within the office of Finance, a key customer for solutions such as Magnitude SourceConnect, Magnitude RapidDecision and Magnitude Connectivity solutions.

Together, Innowera and Magnitude provide solutions that increase employee productivity, simplify data access and management, and enable visibility into critical data for SAP users. The combined portfolios facilitate faster, more accurate reporting and analytics across customers’ fragmented application environments.

Innowera increases user productivity and time savings by enabling users to interact with SAP faster and more easily using mediums such as email and mobile – a competitive differentiator. Targeted at non-technical business users, Innowera automates SAP transactions for those users, providing accurate and seamless connectivity between SAP and Excel with built-in compatibility to thousands of SAP workflows. Additionally, Innowera provides governance for managing SAP business processes across a wide range of adjacent applications including Excel, SharePoint, and Salesforce, among others. The company, similar to Magnitude, has a strong commitment to customer success and is highly regarded for the loyalty and engagement of their customer base.

Joining an experienced, customer-focused company like Magnitude will enable Innowera to scale its go-to-market initiatives, expedite its product roadmap, and more effectively support its loyal – and growing – global customer base.

Magnitude has completed a total of six acquisitions.

What does this mean for Innowera customers?

Magnitude’s highest priority is customer success, and that includes taking care of Innowera’s loyal base of customers. The combined strengths of Magnitude and Innowera will provide customers with better and new ways to harness the fragmented digital landscape for business benefit.

The acquisition offers numerous benefits to Innowera customers including:

  • Greater choice in solutions: Magnitude offers Innowera customers solutions to support their packaged analytics and reporting needs; a rapid, low-cost, low-risk implementation of SAP S/4HANA Central Finance; and support for enterprise-wide data management initiatives. Innowera customers will also have access to Magnitude Connectivity, PIM for digital commerce, and master data management solutions.
  • Continued customer success: Magnitude is committed to its customers and their success, applying its expert team, innovative solutions and technology-enabled support to ensure the best possible outcomes. Innowera’s loyal, global customer base will continue to be engaged and receive exceptional service and support. Magnitude and Innowera remain focused on helping our customers accelerate time-to-value, reduce costs and risks, and increase productivity.
  • Increased scale and go-to-market capabilities: Magnitude brings scale to Innowera and will use its deep go-to-market expertise to accelerate its pace of product innovation, market reach and customer success. Over time, the companies will realize additional go-to-market synergies via bundling opportunities with Magnitude RapidDecision and Magnitude Connectivity solutions to increase value for customers.

What does this mean for Innowera partners?

Magnitude has a best-in-class global network of partners and looks forward to welcoming Innowera partners to its network. Partners will realize several benefits as Magnitude expands Innowera’s market presence and revenue stream: opportunities to grow their business given the new capabilities and scale for go-to-market, portfolio expansion with new Innowera solutions, and the addition of other Magnitude solutions to their offerings.

What does this mean for Magnitude customers?

Magnitude customers can immediately benefit from Innowera’s solutions, particularly non-technical users requiring easy access to SAP transactions, data and processes. Moving forward, as the companies combine their strengths, additional bundled offerings will be available to customers to further enable them to address data fragmentation pain points across the enterprise.

How does this effect Magnitude’s SAP plans?

The Innowera and Magnitude portfolios are largely complementary for SAP and within the reporting and analytics segment. Innowera provides a foothold of knowledge and expertise in the SAP ecosystem, increasing the strength and breadth of Magnitude’s solution suite.

In addition to expanding Magnitude’s addressable SAP market and aligning with the Company’s existing technical buying targets, Innowera provides Magnitude access to users within the office of finance, which presents cross-sell opportunities with the Company’s existing SAP solutions, most notably Magnitude SourceConnect.

Magnitude is excited by the opportunity to share Magnitude SourceConnect with this audience as the solution offers SAP users pre-built solutions to connect and harmonize multiple source systems for the fastest, lowest cost, and lowest risk implementations for SAP S4/HANA for Central Finance.

How will this impact the Innowera leadership and team?

Magnitude considers the Innowera team a valuable asset as the companies move forward together; as such there are no leadership changes planned. Employees, customers and partners can expect a “status quo” environment with exciting new opportunities available for everyone. Both organizations look forward to learning from and working with each other as the organizations become integrated over time.

This move allows Magnitude to establish this new and critical product set in its solution portfolio, with Innowera Founder and Chief Solutions Architect, Mickey Shah as Chief SAP Solutions Architect for Magnitude Software. This new role is important in the execution of Magnitude’s strategic plan. Magnitude is also thrilled to welcome all other Innowera team members to the Magnitude family.

Will there be any changes to the current service level or existing customer contacts?

No. All existing support and service arrangements will continue without interruption and Innowera’s customers will work with their existing Support and Engineering contacts.

Ensuring Innowera’s existing and soon-to-be customers are successful is a Magnitude priority. Innowera will operate within the Magnitude family and we will continue to service and support existing products, as well as commit resources to enhancing product value for customers.

Magnitude recently completed the acquisition of Agility Multichannel, how long before customers see the benefit of the integration of all these acquisitions?

Magnitude is committed to integrating the organizations, processes and technologies of all its acquisitions over time so that customers have access to an innovative and broader set of capabilities from Magnitude. Magnitude’s motto for acquisition is “first, do no harm”. Magnitude follows a process that is focused on preserving “best of both” companies and is customized for every acquisition. Magnitude remains steadfast in its commitment to provide its customers with software and solutions that drive real business results in an increasingly dispersed application environment characterized by data fragmentation and a demand for self-service.

Who should I contact if I have further questions on the acquisition?

While we will continue to be proactive in communicating to customers and partners any changes that directly affect them. Please refer to the information below if you have questions regarding the acquisition:

Innowera Customers – Brian Fleming
bfleming@innowera.com
US +1 214 295-5055 x130

Magnitude Customers – Bill Stephens
bstephens@magnitude.com
US mobile +1 770 355-8555

For additional information regarding the acquisition, please refer to our blog and press release.

If you would like to stay informed of the latest Magnitude Software news and developments, please visit www.magnitude.com.

Additional contact information for both Innowera and Magnitude are as follows:

General Questions – Magnitude Software
info@magnitudesoftware.com
Phone: 866-466-3849
Or see our contact information and forms here.

General Questions – Innowera
See our contact information and forms here.

Press & Media Contact:
Lauren Johnson, Scratch Marketing + Media
onemagnitude@scratchmm.com

Magnitude Software Acquires Agility Multichannel, leading Product Information Management (PIM) Provider

Acquisition Targets Expansion into Rapidly Growing Market for Product Content Management for Multichannel Commerce

AUSTIN, Texas – October 25, 2017 – Magnitude Software, Inc., a leader in delivering corporate performance insights for organizations with increasingly fragmented application and data environments, today announced the acquisition of Agility Multichannel, a product information management (PIM) solutions provider focused on product content management and syndication for multichannel commerce enablement. The acquisition expands Magnitude Software’s ability to drive digital transformation for their customers, broaden coverage into the rapidly growing digital commerce market, and extend its portfolio of pervasive connectivity, master data management (MDM) and pre-packaged analytics solutions for corporate performance management (CPM).

“Our business was created to drive the end-to-end process of delivering insights to business leaders via access, harmonization and analytics to support business decision-making, and reduce operational cost and risk,” said Chris Ney, Chairman & CEO of Magnitude Software. “Today, we expand our capabilities in a growing and relatively under-served market with an agile PIM solution for product content management and syndication – without which organizations cannot efficiently deliver the content necessary for integrating into leading digital commerce solutions.”

According to Gartner, “Digital commerce has been growing rapidly for several years. Gartner forecasts that the digital commerce platform market will achieve a compound annual growth rate (CAGR) of 15% for the period 2015 to 2020.”*

Magnitude Software products allow customers to better leverage their ever-expanding data sets and sources via: connectivity to access the data wherever it resides; master data management to audit, govern, and harmonize data from multiple sources; and pre-packaged analytics to report on and analyze the data to derive trusted insights that improve and manage corporate performance. Agility Multichannel expands these capabilities in PIM, and specifically product content management and syndication for transforming commerce where there are similar needs to access data, manage and harmonize it, then publish it out through multiple channels to enable a customer-experience-focused digital commerce presence, as well as serve other PIM and product data management needs.

“Becoming part of a larger enterprise with strong organizational execution capabilities at scale, and expertise within adjacent markets, accelerates our ability to capitalize on the push for digital transformation, which we see as an imperative for companies seeking to improve or expand their commerce presence,” said Richard Hunt, CEO of Agility Multichannel. “The combined strengths of Magnitude Software and Agility Multichannel open up opportunities to deliver a broader range of complementary solutions that addresses the expanding and highly specialized needs of enterprises driving digital transformation.”

“Agility changed the way our company works. It streamlined processes, cleaned data, and created ‘one source of the truth’. It’s saved time, money and hassle,” said Agility customer Nick Cook, European Brand Director of TTI. “Users like it and embrace it because it’s intuitive and benefits them, no matter what level, or what department. That’s why it’s used, that’s why it’s successful.”

For more information, please read the Acquisition FAQ and Chris Ney’s blog post.

*Gartner report: Digital Commerce Requires an End-to-End Approach to Product Data, Michael Patrick Moran | Simon James Walker, 10 October

About Agility Multichannel

Agility® is a simple-to-use and highly sophisticated Product Information Management (PIM) solution that puts your most valuable product data at the stable core of a go-anywhere, sell-everywhere commerce strategy. We sell and service customers via: offices in Chicago, US, York, UK, and Malmö, Sweden, and integration and reseller partners throughout the world. Visit www.agilitymultichannel.com for open, un-gated access to screenshots, research, videos, customer use cases and more.

About Magnitude Software

Magnitude Software leads the way in delivering corporate insights for digital transformation with solutions that tackle the growing problem of data fragmentation in organizations of all sizes. Magnitude’s portfolio of products includes: pervasive connectivity, master data management (MDM) and pre-packaged analytics solutions for corporate performance management (CPM). For hundreds of thousands of users around the globe, the Company’s software and solutions drive real business results while reducing operational cost and risk. For more information, please visit  www.magnitude.com

 

Frequently asked questions about Magnitude Software’s acquisition of Agility Multichannel

Why did Magnitude Software acquire Agility Multichannel?

The combination of the two companies furthers Magnitude’s strategic vision to enable enterprise-wide visibility and insight for improving and managing corporate performance in a world where critical data must be gathered from multiple sources. Both companies strive to accelerate digital transformation for their customers, with complementary technologies that harness the fragmented data from heterogeneous applications for business benefit.

Agility Multichannel has built a great business focusing on multichannel commerce enablement, Product Information Management (PIM) and related product data applications – a large and relatively under-served market that is growing at 15% CAGR. This solution focus complements Magnitude MDM and adds to our portfolio of solutions driving and enabling breakthrough digital transformation.

For Agility Multichannel, becoming part of a mature enterprise with strong organizational execution at scale, and expertise across the information supply chain, enables accelerated product development, time to market, market reach and customer fulfillment.

What does this mean for Agility Multichannel customers?

Magnitude’s highest priority is customer success, and that includes taking care of the host of loyal Agility Multichannel customers while exploring future opportunities for technology integration and innovation. The combined strengths of Magnitude and Agility Multichannel opens up opportunities to deliver a broader range of complementary solutions that addresses the expanding and highly specialized needs of enterprises driving digital transformation.

The acquisition offers numerous benefits to existing Agility Multichannel customers including:

  • Broader portfolio of applicable offerings: Magnitude’s flexible, model-driven MDM platform delivers a multi-domain solution that fits highly specific and unique customer requirements – beyond PIM and multichannel commerce – for Agility customers with additional MDM requirements. Access to Magnitude’s broader portfolio is ideal for those seeking to solve for business intelligence, data warehousing, data governance and harmonization, master data management, reporting, analytics and data connectivity needs.
  • Continued customer focus: Magnitude values customers and their success, and it delivers on that value at scale with its expert team, innovative and agile products, and technology-enabled support to ensure the best possible customer outcomes. This complements Agility Multichannel’s strong commitment to customer success, and high regard for the loyalty and engagement of the customer base. Magnitude’s business was created to drive the end-to-end process of delivering insights to business leaders via access, harmonization and analytics to support business decision-making, and reduce operational cost and risk.
  • Expanded go-to-market team and capabilities: Magnitude’s deeply experienced go-to-market team spans customer acquisition through customer support and success, and includes professional and managed services experts. Alongside Magnitude’s engineering team and the Agility Multichannel team – and leveraging the companies’ complementary technologies – the combined go-to-market team will accelerate product expansion across applications to address the increasingly fragmented application and data environment in modern-day companies.

What does this mean for Magnitude customers?

Magnitude can now provide customers of our Magnitude MDM, Magnitude CPM and Data Connectivity solutions with a well-respected, flexible product content management and syndication offering designed for multichannel commerce, PIM and other product data applications. Agility Multichannel provides specific capabilities to access product information from many sources and allow it to be governed, enriched and published in a centrally managed environment that can serve as the foundation of a digital commerce presence, and for other PIM requirements and applications, especially as they relate to driving positive customer experience.

How will Agility Multichannel’s Senior Management Team Change?

Agility Multichannel’s strong, proven management team was a critical factor in the acquisition. We’re thrilled that this move allows us to establish a new and critical pillar in our solution portfolio, with Agility Multichannel CEO, Richard Hunt as VP, Agility Solutions for Magnitude Software. This new role is important in the execution of Magnitude’s long-term strategic plan. Jason Simpson, Director of European Sales, reports to Richard.

Graham Cook, VP, Products, reports to Magnitude’s CTO, Darren Peirce. As a key executive of Agility, and now a member of the Magnitude leadership team, Graham will continue to provide leadership and expertise to ensure momentum in Engineering’s current development efforts. We realize the importance of this focus in taking care of the core business while exploring future opportunities for technology integration.

We welcome Richard, Graham, Jason and the entire Agility team to the Magnitude family.

Will there be any changes to the current service level or existing customer contacts?

No. All existing support and service arrangements will continue without interruption and Agility Multichannel’s customers will work with their existing Support and Engineering contacts.

Ensuring Agility Multichannel’s existing and soon-to-be customers are successful is a Magnitude Software priority. Agility Multichannel will operate within the Magnitude Software family and we will continue to service and support existing products, as well as commit resources to enhancing product value for customers.

Who should I contact if I have further questions on the acquisition?

While we will continue to be proactive in communicating to customers and partners any changes that directly affect them, please refer to the information below if you have questions regarding the acquisition:

Agility Multichannel Europe: Customers & Partners – Jason Simpson
j.simpson@agilitymultichannel.com
UK mobile +44 7958 125448

Agility Multichannel North America – Richard Hunt
r.hunt@agilitymultichannel.com
US cell: +1 312 953 5726
UK mobile: +44 7958 638788

Magnitude Customers – Bill Stephens
bstephens@magnitude.com
US mobile +1 770 355-8555

For additional information regarding the acquisition, please refer to our blog and press release.

If you would like to stay informed of the latest Magnitude Software news and developments, please visit www.magnitude.com.

Additional contact information for both Agility Multichannel and Magnitude are as follows:

General Questions – Magnitude Software
info@magnitudesoftware.com
Phone: 866-466-3849
Or see our contact information and forms here.

General Questions – Agility Multichannel
See our contact information and forms here.

Press & Media Contact:
Lauren Johnson, Scratch Marketing + Media
magnitude@scratchmm.com

 

 

Magnitude Software Adds Tony Fisher to Lead Growing Connectivity Business

Strong Momentum Propels Company Into the Back Half of 2017

AUSTIN, Texas – August 1, 2017 – Magnitude Software, Inc., a leader in enabling corporate performance management (CPM), master data management (MDM) and data connectivity in heterogeneous environments, today announced industry veteran Tony Fisher has joined the company. As the General Manager for the Connectivity business, Fisher will be responsible for strategy, growth, product and operations as well as integrating the company’s Simba-based technologies for new Magnitude solutions.

Fisher has been at the forefront of the data management space, spending nearly two decades driving business and navigating the evolution of big data, data management and connectivity. Prior to joining Magnitude Software, Fisher served in various capacities for leading data management providers, including DataFlux Corporation (Chief Executive Officer), Progress Software (Vice President Data Collaboration and Integration) and Zaloni (Senior Vice President, Strategy and Business Development). Under his leadership at DataFlux Corporation, DataFlux grew to the worldwide leader in data quality. In his capacity at Zaloni, he helped the organization in its evolution to a leading software provider in data lake management technology.

“Technology advances have yielded a flood of data – social, location, behavioral, Internet of Things-driven. Answering the important business questions requires knowing what data you have, where and how it relates to the problem you’re trying to solve,” said Fisher. “Connectivity is a foundational technology, essential to making sense of all this information. By tightly integrating this capability with the rest of the Magnitude portfolio, customers will have the means to derive meaningful insights from their data, wherever it resides. I’m excited to accelerate the pace of innovation at Magnitude to help enterprises make sense of all their data.”

Fisher joins Magnitude Software at a time of increasing momentum, propelled by the needs of enterprises to access, analyze and act on the right data in order to make critical business decisions, innovate and enhance how they manage corporate performance. The company has expanded its base to include more than half of the Fortune 500 and all the leaders in the 2017 Gartner Business Intelligence Magic Quadrant.

“Innovation is no longer the sole domain of a small group of ‘really smart people’ within a company. The advent of massive amounts of data has put innovation in the hands of everyone, yet only some have the ability work with it,” said Chris Ney, chairman and CEO, Magnitude Software. “We have decades of experience supporting innovation for major brands by better connecting, harmonizing, governing and analyzing their data. Adding another strong industry leader to our family will accelerate our ability to deliver effective solutions with higher support levels, faster time-to-value and lower risk than our competitors.”

For more information about Magnitude Software, its products and services, click here.

About Magnitude Software

Magnitude Software leads the way in delivering corporate performance insights with solutions for corporate performance management (CPM), master data management (MDM) and data connectivity in heterogeneous environments. The Company’s software and solutions drive real business results for hundreds of thousands of users around the globe while reducing operational cost and risk. For more information, please visit www.magnitude.com

Magnitude Software Introduces Master Data Management 10

New Version Provides Streamlined Synchronization, Harmonization and Governance

Austin, TX – February 8, 2016 – Magnitude Software, a leader in enabling corporate performance insights through master data management (MDM), corporate performance management (CPM) and data connectivity solutions for heterogeneous environments, today announced version 10 of its Master Data Management software. Read more

Magnitude Software and ABInBev Labatt Breweries to Discuss Proactive Master Data Management at MDM & Data Governance New York

Austin, TX – November 9, 2016 – Magnitude Software, a leader in enabling corporate performance management (CPM), master data management (MDM) and data connectivity in heterogeneous environments today announced a joint keynote presentation at MDM & Data Governance New York with Labatt Breweries.

The session, “ABInBev/Labatt Breweries of Canada: Balancing Agility and Governance in Consolidating Data,” will be held from 11:00 – 11:45 am ET on Wednesday, November 9th and explore how ABinBev and Magnitude Software were able to build a one stop-shop for proactive master data management to enable real-time decision-making and eliminate redundancies. Alice Bazdikian, Manager of Master Data Management, Labatt Breweries of Canada and Darren Peirce, Chief Technology Officer and Vice President of Products, Magnitude Software will review the implementation process, share lessons learned over the course of building ABI’s customized master data solution, and provide specific examples of business use cases and outcomes.

“Over the course of this implementation, Magnitude not only helped us establish the proper technology strategy but also ensured we had the right products and partner in place to guarantee effective business analytical outcomes,” said Bazdikian. “During this talk we look forward to sharing how ABI and Magnitude worked together to align business processes with master data and establish a proactive approach to MDM.”

Click here to learn more about how ABI enabled proactive master data management with Magnitude Software.

To attend the keynote session, register for MDM and Data Governance New York.

About Magnitude Software
Magnitude Software leads the way in delivering corporate performance management (CPM), master data management (MDM) and data connectivity in heterogeneous environments. The Company’s software and solutions drive real business results for more than 750 active enterprise customers with hundreds of thousands of users in 100 countries. Magnitude’s family of award-winning solutions includes business intelligence, data warehousing, master data management, connectivity, analytics and reporting software. At the core of Magnitude’s business is a passionate focus on customer success and vision to accelerate and automate the end-to-end process of integrating, managing, and analyzing information to support business decision making, while reducing operational cost and risk. For more information, please visit www.magnitudesoftware.com

Join the Magnitude Community on Twitter, Facebook, LinkedIn, YouTube, and Google+.

 

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For more information, please contact:
Nick Sneath, Scratch Marketing + Media, 617-714-3521, magnitudesoftware@scratchmm.com.

 

Magnitude Software and Hitachi Solutions America, Ltd Establish Partnership

MDM and Analytics Solution Addresses Increasingly Complex Data Landscape for Microsoft Customers

Austin, TX – October 4, 2016 – Magnitude Software, a leader in enabling corporate performance management (CPM), master data management (MDM) and data connectivity in heterogeneous environments today announced a partnership agreement with Hitachi Solutions America, Ltd. The partnership will combine Hitachi Solution’s expertise in the Microsoft Dynamics ecosystem with Magnitude’s enterprise MDM software to offer an MDM and analytics solution that addresses the growing problem of data fragmentation for companies of all sizes.

The combined solution will allow companies to realize improvements in the quality of shared data assets resulting in the ability to make better decisions, enable more efficient business processes and spend less time searching for the right data. Furthermore, organizations’ ERP, CRM, billing, marketing and field service systems will be able to easily share the same data while improved governance will ensure the right data is available to knowledge workers in the office and the field. The combined offering brings value to businesses whether they are migrating from one ERP or CRM to another or just need to improve the quality, accuracy and availability of master and reference data for better operations.

“Together, through the power of this strategic partnership, Magnitude Software and Hitachi Solutions will address a growing and significant market need within the Microsoft Dynamics ecosystem,” said Lou Guercia, Magnitude Software Chief Operating Officer. “Our combined offering for this important community will go a long way toward addressing the MDM and data quality challenges found within an increasingly hetereogenous data landscape.”

“We are committed to helping our clients solve the progressively more complicated MDM puzzle,” said Gary Peterson, EVP at Hitachi Solutions America’s Business Solution Group. “Magnitude Software’s proven track record of deploying large enterprise MDM and analytics solutions will allow us to offer a high-quality, proven MDM offering to our customers, ensuring that the best data is in the best hands to make the best decisions.”

Magnitude Software and Hitachi Solutions will be co-presenting at Hitachi Solution’s 9th Annual Customer Conference taking place October 5-7 in Greenville, South Carolina, USA. Learn more about the benefits of the combined MDM solution by attending: Clean the Rivers, not the Lakes – How Master Data Management Cleans, Maintains & Enriches Your Data, October 5th, 1-2pm EST, Hyatt Regency, Dogwood room.


About Magnitude Software
Magnitude Software leads the way in delivering corporate performance management (CPM) and master data management (MDM) in heterogeneous environments. The Company’s software and solutions drive real business results for more than 750 active enterprise customers with hundreds of thousands of users in 100 countries. Magnitude’s family of award-winning applications include business intelligence, data warehousing, master data management, connectivity solutions, analytics and reporting. At the core of Magnitude’s business is a passionate focus on customer success and vision to accelerate and automate the end-to-end process of integrating, managing, and analyzing information to support business decision making, while reducing operational cost and risk. For more information, please visit www.magnitudesoftware.com

Join the Magnitude Community on Twitter, Facebook, LinkedIn, YouTube, and Google+.

About Hitachi Solutions
Hitachi Solutions America, Ltd. helps its customers to successfully compete with the largest global enterprises using powerful, easy-to-use, and affordable industry solutions built on Microsoft Dynamics AX and Microsoft Dynamics CRM enhanced with world class Business Analytics, and Portals and Collaboration. Recognized as the Microsoft 2014 CRM Global Partner of the Year and the 2014 Dynamics Global Outstanding Reseller of the Year, Hitachi Solutions America provides global capabilities with regional offices in the United States, the United Kingdom, Canada, India, Japan, China, and Asia Pacific.

For more information, call + 1 949.242.1300 or visit: http://us.hitachi-solutions.com.

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For more information, please contact:
Nick Sneath, Scratch Marketing + Media, 617-714-3521, magnitude@scratchmm.com.

Magnitude Software Strengthens Partner Ecosystem with Parity Solutions Integration Partnership

Combined capabilities make the most of data warehousing expertise and data warehouse automation technology for UK and European market

AUSTIN, Texas – September 6, 2016 – Parity Solutions and Magnitude Software, a leader in enabling corporate performance management (CPM), master data management (MDM) and data warehouse automation (DWA) in heterogeneous environments today announced a partnership agreement for Parity to expand system integration capabilities in the UK for Magnitude’s DWA and MDM product set. The partnership enables Magnitude to offer expanded service and a greater variety of data warehouse automation integration options in the UK and Europe.

Parity Solutions, a system integration company, has extensive experience developing and integrating Data Warehouse and BI solutions. Parity implemented and supports a data warehouse solution at BAT (British American Tobacco) incorporating the Magnitude product set.

Using Magnitude’s DWA solution (Kalido), along with BusinessObjects, British American Tobacco Belgium with the help of Parity Solutions created a unified BI platform in the wake of its merger with STC.

The business benefits of the new solution were immediately apparent, driven by the insight Magnitude’s DWA solution gave BAT Belgium into its supply chain and sales operations. The flexibility to change data across BAT Belgium’s diverse source systems means executives get consistent, accurate and up-to-date information, allowing them to track sales performance and monitor market share on a daily basis.

“The project managed and delivered by Parity has impressed on every criterion – speed of delivery, budget and all-round capability,” said Frederic Wens, Business Systems & Data Manager at British American Tobacco Belgium. “The Kalido based solution has enabled us to deliver a future-proof, flexible data warehouse which takes a number of different source feeds, produced bullet-proof consolidated post-merger reports and ensured compatibility with our ongoing SAP convergence program. We regard this as an evolving program. Should we ever merge in the future, I now have no concerns we’d be able to deliver consolidated reports in time.”

Parity and Magnitude previously worked on joint proposals; under this new partnership both companies have access to an extensive array of ventures in the UK and Europe.

“Magnitude Software is proud to welcome Parity Solutions into our Partner Program” said Mike Wheeler, Vice President of Channel Development at Magnitude Software. “The high quality of Parity’s service to our joint customer, as evidenced by their 17-year relationship with BAT, is indicative of the type of world-class partners we are continuing to add to our growing partner network across the globe.”

Andy Ogg, Managing Director, Parity Solutions Ltd. said, “We are excited about the Partnership between Parity and Magnitude. With the combined skills, I believe that we will be in a great position to deliver holistic BI solutions for our customers.”


About Magnitude Software
Magnitude Software leads the way in delivering corporate performance management (CPM) and master data management (MDM) in heterogeneous environments. The Company’s software and solutions drive real business results for more than 750 active enterprise customers with hundreds of thousands of users in 100 countries. Magnitude’s family of award-winning applications include business intelligence, data warehousing, master data management, connectivity solutions, analytics and reporting. At the core of Magnitude’s business is a passionate focus on customer success and vision to accelerate and automate the end-to-end process of integrating, managing, and analyzing information to support business decision making, while reducing operational cost and risk. For more information, please visit www.magnitudesoftware.com

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About Parity Solutions
Established for over 40 years, As part of Parity Group, Parity Solutions are specialists in Systems Integration, Digital Transformation and Big Data. Parity Solutions successful delivery is underwritten by their expertise in Project and Programme Management, they offer a wide range of technical solutions through multiple platforms. Their team of experienced Consultants and Solution Architects can advise companies on a wide spectrum of technologies and can guide them through the process of requirements capture, technology platform decisions, detail design, implementation and testing. For more information, please visit http://www.paritysolutions.co.uk/

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For more information, please contact:
Nick Sneath, Scratch Marketing + Media, 617-714-3521, magnitude@scratchmm.com.

Magnitude ONE Named KMWorld Trendsetting Product for 2016

Trend-product-2016-webKMWorld Names Magnitude Software’s Midmarket MDM solution, Magnitude ONE, a Trendsetting Product for 2016

Magnitude ONE  is a robust master data management solution for  delivering and maintaining integrated, clean, accurate, and trusted customer master data.

KMWorld Editor, Sandra Haimila, said the magazine and its judges looked for products “designed, developed and perfectly timed to fill a niche in the marketplace before users are even aware that such functionality and flexibility have been missing.”

“Our judging panel agrees that such characteristics as usefulness, scalability, and level of innovation are among the most valuable components that we consider when we annually select the KMWorld Trend-Setting Products,” Haimila said. “And the panel believes that timing is key. Too late in the market and competitors already have a foothold. Too early and customers are nowhere to be found.”

You can read about Magnitude ONE and the other 2016 Trend-Setting Products at KMWorld.